I’m a Principal Experience Designer based in Sthlm, Sweden

Understanding.
the need for a new Kitchen Hood
My work
GRO: Our Taste vision
Understand. Surface cooking
Create. New washing-
machine app
Create. Steps to Sustainable Washing
Improving cooker hoods through user-centered research, uncovering needs and turning insights into design opportunities. 2024.
GRO – a reimagined kitchen concept for sustainable eating, empowering plant-forward choices through future-focused physical and digital experiences. Presented at EuroCuccina. 2023.
Simplifying laundry while guiding users toward greener choices and better results. 2021.
Designing a washing machine app to enhance user interaction through personalization, from research and storyboarding to wireframing and prototype testing. 2018.
Our users want healthy, tasty food but often lack confidence or inspiration. By studying what and how people cook, we uncover ways to spark creativity and show how our appliances can bring more variety to everyday meals. 2024
Empathy exercice.
AbleLiving
Designing a washing machine app to enhance user interaction through personalization, from research and storyboarding to wireframing and prototype testing. 2024.

Got a question or would like to reach out? Feel free to drop me a line! I am always happy to get in touch and talk with you.

Let’s talk?