Understanding
the need for a new Kitchen hood

People want efficient and pleasant cooking experiences but often face noise, unclear controls, or limited guidance from their cooker hood. This project explores how user insights can shape more seamless, functional, and innovative solutions.

My role

Timing

The project

I led in-home interviews and exercises to uncover everyday habits and patterns. From these insights, I built strategic ‘How Might We’ opportunities and mapped them across key user touchpoints to guide design direction.

Year: 2024

Understand Phase: Discovering Real Needs

Home visits &
Users Interviews

I designed the discussion guide to facilitate a 60-minute home visit, which included a card-sorting exercise and documented photos and videos from the research team.

Card sorting exercice

To conclude the interview, we asked participants to envision their ideal kitchen hood. Using the card-sorting exercise, they selected five features and value propositions that resonated most with them from a set of 25 cards. This selection served as a starting point for deeper discussions about their preferences and expectations.

Experts 1:1 Interviews

To leverage the right expertise in the CREATE phase and ensure key stakeholders' involvement, I conducted a series of one-on-one interviews with our local experts. I edited the videos in Premiere, using them as insight-sharing materials for large creative workshops.

Making sense

Clustering insights and identifying patterns

In MIRO, we group recurring user insights into opportunity areas, building the base for clear strategic directions. Through team sessions and reflections, we select the most valuable insights to guide the Create phase.

Impact &
Outcomes

Contextualizing each opportunity across user touchpoints.

Key opportunities are framed as HMWs and mapped to user touchpoints, each grounded in real-life insights from the Understand phase. This gives the creative team a solid foundation to enter the Create phase with clarity and focus.