This project focuses on enhancing cooker hood appliances by creating a seamless and user-centered experience. Through in-depth user research, we aim to identify and address key needs and pain points, optimizing functionality while integrating innovative solutions.

My role

Timing

The project

I conducted in-home user interviews and exercises to uncover habits and patterns, then synthesized insights into 'How Might We' opportunities, mapped across key user touchpoints to guide design solutions.

Year: 2024
Duration: 3 months

User-Centric Research and Analysis

My role centered on the UNDERSTAND phase of the project, where I was responsible for uncovering user needs and translating them into documented creative opportunities using the HMW (How Might We) format. This involved identifying pain points, desired gains, and uncovering potential surprises or unexpected insights.

I designed the discussion guide to facilitate a 60-minute home visit, which included a card-sorting exercise and documented photos and videos.

Discussion guide

We conducted home interviews across four regions: Sweden, Latin America, North America, and Australia. I ensured consistency in materials across all regions to enable reliable and insightful comparisons.

60-Minute Home Interview Framework

Home visits preparation & Interviews

Running the Interview

During each visit, one team member led the discussion while another captured visuals and contributed additional follow-up questions as needed.

Card sorting exercice

“Pick your ideal hood features”

To conclude the interview, we asked participants to envision their ideal kitchen hood. Using the card-sorting exercise, they selected five features and value propositions that resonated most with them from a set of 25 cards. This selection served as a starting point for deeper discussions about their preferences and expectations.

Highlighting Findings with Dovetail

The recorded interviews and photos were uploaded to Dovetail, making it easy to highlight key insights and identify emerging patterns from our sessions.

Experts 1:1 Interviews

To leverage the right expertise in the CREATE phase and ensure key stakeholders' involvement, I conducted a series of one-on-one interviews with our local experts. I edited the videos in Premiere, using them as insight-sharing materials during our CREATE workshops.

Making sense

Clustering insights and identifying patterns

Using MIRO, recurring insights are emerging and can be clustered into opportunity areas, forming the basis for our strategic opportunities. This process involves both group activities and preparatory reflections, focusing on identifying valuable insights that will resonate strongly in the CREATE phase.

Using the recorded user quotes to showcase and reinforce identified opportunities

From the collected material across four regions, including nine one-hour interviews, I highlighted strong user interests and identified key opportunities. Reusing recorded quotes proved highly effective for communicating these insights and opportunities to our stakeholders.

Our opportunities

Contextualizing each opportunity across user touchpoints.

Key opportunities, framed in the HMW (How Might We) format, have been mapped to main user touchpoints, providing clear context for each opportunity.