Between 2018 and 2021, I help built and define the Experience Innovation Design team, running the Electrolux’s New Experience Development (NEDs) design sprints, which focused on user-centered innovation across products, accessory, consumables and services.

My role

Timing

The project

With stakeholders I established clear focus briefs, designed and led workshops, and guided interdisciplinary teams in generating new user experience solutions. My work centered on fostering cross-functional synergy and creating opportunities for tangible experience-based innovation.

Duration: 2018–2021

Creating Outstanding Consumer Experience

Organisation of our rolling NEDs workshop

Cross functional scope setting and governance

The User Research tools we would use before and during the workshop

Discover & Define
Ideate & Converge
Prototype & test
Presenting

Feedback from participants

Post sprint : refinement

It is time to prototype and test to continuously learn and improve.

Delivery of NEd reports & Ideas book

A compilation of key insights and visualizations to highlight the top concepts from the workshop. The deliverable includes sufficient detail to facilitate seamless preparation for user testing

Assets creation for testing:
StoryBoarding, Prototype, VR setup

Depending on the product category and available time, various techniques are employed to gather user preferences and feedback on tested concepts. Stimuli for the new value proposition range from simple illustrations and detailed storyboards to physical and virtual models.