Design thinking Framework

Lead Experience Design

The Google Design Sprint, reshaped internally for Electrolux, a company that ships in years, not weeks.

Six NEDs. Twelve experiences.
Two hundred people involved in one year.

A "core team" at the centre — R&D, Product Line, Design, Digital Experience, Marketing — and users and experts as inputs.

"First time we have everyone — all functions — in three days agreeing on what to develop. We are much faster to decisions and don't drag out."

Kristoff, NED participant